Re: Do Pharmaceutical Commercials Benefit Americans?
"Kickin' Ass and Takin' Names" <PopUlist349@hotmail,com >
wrote in message
news:90d62412-a300-4361-bad9-216059a79193@d45g2000hsc.googlegroups,com
> On May 17, 8:14 pm, "Smirnoff" <Unli...@unlisted,com >
> wrote:
> > "Tim Campbell" <timc...@sbcglobal,net > wrote in message
> >
> > news:c1b67df1-9882-4801-ac4d-e27e40d8e13b@w7g2000hsa.googlegroups,com
> >
> >
> >
> >
> >
> > > On this week’s JOURNAL, Bill Moyers spoke with Melody
> > > Petersen, an independent journalist who formerly
> > > covered the drug industry for the NEW YORK TIMES and
> > > is author of OUR DAILY MEDS: HOW THE PHARMACEUTICAL
> > > COMPANIES TRANSFORMED THEMSELVES INTO SLICK MARKETING
> > > MACHINES AND HOOKED THE NATION ON PRESCRIPTION DRUGS.
> > > Addressing how advertising and marketing have
> > > affected the prescription drug business, Petersen
> > > said:
> >
> > > “A very powerful technique that the drug companies
> > > spend millions and millions of dollars on is hiring
> > > physicians to give lectures to other physicians on
> > > their drugs. It looks like the physician is up there
> > > giving his independent position on this drug, but
> > > often he’s been trained by an advertising agency. His
> > > slide presentation has been created by an ad agency.
> > > It looks like independent science, but it’s not...
> > > They want to get as many articles published in our
> > > medical journals as they can that show their products
> > > in favorable lights and will get physicians to
> > > prescribe them, so they often hire a Madison Avenue
> > > ad agency to write up an article for them or a study.
> > > The name of the ad agency rarely appears in the
> > > published version; instead, they hire doctors to put
> > > their names on as author... It’s gone so far that
> > > some independent scientists are starting to view our
> > > medical literature as propaganda.”
> >
> > > Others, including the U.S. Food and Drug
> > > Administration (FDA), argue that “direct to consumer”
> > > ads help educate and engage prospective patients
> > > about their healthcare options.
> >
> > > http :// www .pbs.org/moyers/journal/blog/
> >
> > I especially like the part where they tell you that you
> > will get a headache, have the shits, get heart burn and
> > can't get it up but might have a good nights rest if
> > you are not planning to work or drive and you not
> > planning on having kids.- Hide quoted text -
> >
> > - Show quoted text -
>
>
>
> My mother succumbed to pancreatic cancer over a year ago;
> she lived seven months after being diagnosed. I
> essentially lived at her house for that time. One day,
> while she was asleep, I was reading a Reader's Digest
> magazine from the stack that she collected. I noticed
> what seemed like a lot of pharma advertisements, so, I
> counted the number of pages in the mag, then counted the
> number of pages devoted to pharma ads and to other ads --
> amazing. Try it.
Try tearing out every page that has an add and see how thick your mag is
when you are done.