Re: Eh?? What's This??
"Scott in SoCal" <scottenaztlan@yahoo . com > wrote in message
news:gu5u14p41284fcli1k1et9oabjnbjcu7lt@4ax . com ...
> Toyota is running saturation advertising in SoCal offering 0% APR
> financing on 2009 Corollas and Matrices.
>
> Whatever happened to "Japanese automakers are so well run and their
> products aren such high quality that they don't have to resort to the
> sorts of begging - er, incentives - that American car companies must
> employ to sell cars?"
It's the economy. It's not just Toyota, or automakers. All industries are
offering desperation promotions right now.
Like Kroger running radio ads, wanting you to buy a gift card so bad that
they will add 10% if you buy $300 or $600 or $900... That's actually pretty
brilliant, as they know that the tax rebates are coming soon, in multiples
of $300. So obviously Kroger wants ALL that tax money. :)
And a local furniture store usually offers 0% / 0 down / 0 payments for X
months. But lately, they changed it to NO MINIMUM PURCHASE as well. Well
obviously, getting you on the hook for a small purchase is better than not
getting you on the hook at all.
Nobody's buying anything, all industries are hurting, and they are all
desperate. Toyota is no different. If nobody's buying, then nobody's
buying Toyotas, either. -Dave