Re: Slim pickings for first Champ Car raceOn Apr 7, 4:20 pm, Apu <n...@gmail,com > wrote:
> Slim pickings for first Champ Car race
>
> TheStar,com - Wheels - Slim pickings for first Champ Car race
> Series needs rethink and here's what the owners should do
> April 07, 2007
> Norris McDonald
>
> Let's get something straight: I am a big, big supporter of the Champ Car race
> in Toronto.
>
> The recent news that Tiverton-based Steelback Brewery has signed on as title
> sponsor of the Steelback Grand Prix of Toronto - title sponsors being very hard
> to come by these days - is nothing short of terrific and the event at the CNE
> July 6-8 is shaping up to be the best in years, with parties and receptions and
> a support race lineup to knock your socks off.
>
> I am also a big supporter of the Champ Car World Series. I have to be. Why?
> Because Champ Car owns the Steelback Grand Prix.
>
> They bought it from Molson, remember?
>
> So if something happens to the entire open-wheel race series, our summer
> spectacular could be in jeopardy.
>
> Having said that, it sure can be tough being a supporter of the series these
> days.
>
> Until the last couple of weeks, nobody had any idea who was going to be driving
> in that series this year. Okay, I exaggerate. We knew Paul Tracy, Justin Wilson
> and Sébastien Bourdais were going to race, but other than those three, there
> was zilch.
>
> Then they started making announcements: Ryan Dalziel, Robert Doornbos, Alex
> Figge, Matt Halliday, Neel Jani, Simon Pagenaud and Tristan Gommendy.
>
> As the Sundance Kid used to say to Butch Cassidy: "Who are those guys?"
>
> Seriously, who is Tristan Gommendy? I Googled this guy and he's nobody. He won
> the French Formula Three championship in 2002. Big deal. Last year, he didn't
> drive anything. Are you sitting down? They signed him to race in the 2007 Champ
> Car World Series before he even drove the car.
>
> Anyway, I next went to the Champ Car website. They have 19 drivers listed as
> entered in the 2007 Champ Car World Series. One is Andrew Ranger, who announced
> last week that he is going to drive in the NASCAR Canadian Tire Series this
> season because he couldn't get a ride in Champ Car. Hmmm, I wonder whether
> Andrew knows his name is there?
>
> Gerald Forsythe, an owner of the Champ Car series, swore all winter that he
> wouldn't run two cars this year. One car for Tracy would be it. Now, at the
> last minute, he's entered a second car for Mario Dominguez, the driver he fired
> last year because he kept crashing into Tracy.
>
> Hold on, it gets better.
>
> Dominguez is one of at least two drivers - the other being the "very famous"
> Matt Halliday - who have been hired for three races only. After that, who knows
> who'll be driving those cars, or even if those cars will still be around?
>
> And they want people to take this series seriously?
>
> Okay, how can Champ Car turn this thing around? How can they do it right?
>
> Here is a strategy that I guarantee will work. It's going to cost oodles of
> money, but better to put good money after good, than good money after bad
> (which has been the case to date):
>
> 1. The three series owners have to re-evaluate their business plan which,
> regardless of what they say, is not working. Every year it's the same story:
> will Champ Car have enough cars and drivers? This has got to stop. Only when a
> series has stability and continuity will serious commercial interest be piqued.
>
> 2. Teams owned by Kevin Kalkhoven, Forsythe and Paul Gentilozzi each have to
> run two cars. (Memo to Gentilozzi: if you're an owner of this series, you have
> to afford it.) While quality is the ideal, quantity is what's needed now.
> Seventeen-or-so cars, a half dozen of which are hanging on by the skin of their
> teeth, is not big league. If you're serious, you start 24 in the feature.
> Nothing less than a full field will do.
>
> 3. Kalkhoven et al. have to rethink subsidizing teams. Five teams do not need
> help; everybody else does. So five-year contracts have to be signed with teams
> capable of fielding quality cars. If there aren't enough in the Champ Car orbit
> now (and please forget the old boys' network), go out and find them. Teams such
> as Sierra Sierra Enterprises, currently in the Atlantic series, are more than
> capable of moving up if they have the financial resources. There are others.
>
> 4. Teams being subsidized have to agree to run drivers that a) Champ Car
> selects, or b) have Champ Car's approval. Although it is called the "world
> series," it is really a North American series and the drivers have to be North
> American. Offshore drivers don't sell tickets.
>
> (Okay, make an exception for Michael Schumacher.)
>
> You see, continuity of talent is what builds a series. Look at NASCAR, or look
> at the IRL. The drivers all come back, year after year. There is familiarity
> and with that comes expectation and excitement and the ability to market.
>
> I made this suggestion three years ago. After blowing it big-time by refusing
> to sign open-wheel stars like Jeff Gordon, Tony Stewart and others when they
> had the chance, Champ Car (née CART), I suggested, should do a corporate
> signing of sprint car star J.J. Yeley and assign him to a team. They didn't and
> guess where Yeley is racing today? In NASCAR Nextel Cup.
>
> Who would sell more tickets and attract more coverage: J.J. Yeley or Tristan
> Gommendy?
>
> 5. Commit to do this for five full years - the time any good marketing program
> takes to fulfill its potential. Find a way to hold on to Bourdais and pray that
> Tracy's skills don't deteriorate. Start every race with 24 quality cars with 24
> quality, primarily North American, drivers. Market the hell out of the drivers
> first, the series second and the races/events third.
>
> If Champ Car does this, I guarantee that at the end of those five years, the
> sponsors will be lining up to get involved and teams will be kicking in the
> door to get on board.
Assuming the article is quoted correctly, it is so full of bunk and
assumptions that I would disagree with nearly every point there.
First though I agree car counts have been low, and this year I put
more of an issue with because the new car promised new teams and for
the most part they didn't deliver. A 17 car count doesn't hurt nearly
as bad as when you say something publicly, make it happen or keep
quiet. Lack of creditability is far more damaging than not having 25
cars on the grid.
Frankly what's the difference between 17 cars with say 6 or 7 with a
real shot to win, and F1. F1 has 22 I think it is that will start the
race tonight, but except in the rarest of situations only maybe 4 have
a real chance to win. No one is saying F1 is about to go anywhere.
Frankly Id rather have fewer cars, with fewer moving chicanes and more
cars that have a real shot to win.
The "Who are these guys?" is largely an unfair shot. Drivers come and
drivers go. Each year bring a new crop of talent, and each year
drivers with experience fall by the wayside. Its just the nature of
racing. Nascar drivers have longer careers now largely not because
what the do on track, but off. With the 35 locked in spots it makes
getting new talent in tougher and tougher. Yeah thats real racing.
The only reason that he might have a clue about who the drivers are
that are running in top IRL teams is that they made a name for
themselves not in the IRL, but in Cart and Champ Car. Hint they
likely ran that race in Toronto. Time and talent will make the name.
You don't levy the title of superstar on anyone. They earn it. As a
whole Id rather run for the most part with back marker talent in Champ
Car than the likes of Foyt IV and Milka Duno.
First on your point number one, its way too early to know if the plan
is working or it isnt. Frankly this is the first year they have not
had to fend of a direct or indirect attempt to put them out of
business. This is the first year of the new car. How will it race?
Will it be reliable? Many other questions have to be answered. The
product on the track will largely dictate whether or not the series
grows. It has a great deal of damage to repair, but it can be done.
It will take time though. Much more than 5 years, but it will work IF
they do it right.
Point 2 I really don't disagree with they should be running two cars
each. Yet I don't think they MUST, run two each. Two of the owners
likely could fill the field of the IRL 500 if they wanted to, but I
doubt they would and likely wouldn't in their own series. The writer
is putting WAY too much importance on quanity. Yes the counts need to
go up and stability would be good for the series, but 18 good drivers
can put on a better race than 22 bad ones. It is QUALITY that makes
the difference. I could slap on skates and pick up a hockey stick,
but no one is going to pay to get in Maple Leaf Garden to see me play
hockey on the Leafs. I stink even at the lowest levels in hockey. I
could add a head to the team, but no value either to the team or NHL
because the talent isn't there.
Point 3 Giving money to teams is like putting a band aid on a cut,
when stitches are needed. It usually doesn't work well. History has
shown it hardly ever works. There is a better way. Instead of giving
the money to the teams, pay for a better TV package. The one thing
Champ Car needs above all is eyeballs. Find the races when its
different networks different weeks, is easy only for the hardcore
fan. It should be all network, no cable and again invest in quality
production including international production. Some of the broadcasts
have been poor at best. Get the number of eyeballs up watching Champ
Car and teams will find sponsorship. TV is the quickest way to do
that and the international market may be the first to build. Frankly
they should invest in more TV time for the Atlantic series. That's
where those names are made for the drivers that will one day be in
Champ Car. If you give money to anyone, give it to the drivers not
the teams. Winning the Atlantics champship provides most of the
funding for a ride in Champ Car the next year. With that influx of
talent in about 5 years car count problems will be gone IF you get the
TV package done so the eyeballs go up.
Point 4 is the same old line about US fans won't get behind a non US
driver. That's BS. Some guy named Alex Zanardi is a classic
example. No one knew who a French Canadian that happened to have the
initial JV was till Atlantics and Cart. Low and behold he did ok in
F1. Fans were watchin in 95. They will watch talent today. Who
would sell more tickets? The one that could drive. JJ isn't
qualified to drive a Champ Car. Lets see if the other guy is and find
out. JPM sold quite a few tickets as did that JV guy.
Honestly to rebuild open wheel will take a lot longer than 5 years.
Anyone that thinks otherwise is fooling themselves or has no idea the
damage that was done. They are likely looking at it through the lens
of the Molson event. If the write covered racing other than that one
event I would be surprised. Ten years of damage won't be fixed in 5
years. Teams will get on board when sponsorship makes it profitable
to do so. Sponsors need exposure. It really isn't that complicated.