Re: 2009 TV Deal???Here's a more specific update on the powerful IRL juggernaut's
attractiveness
to the television market. Even with the merger, it's still the IRL.
-Sterling
From the Street & Smith's Sports Business Journal:
* w w w .sportsbusinessjournal . com /article/59646
This Week's News
Potential IRL TV partners want Indy only
Print This Story
By JOHN OURAND and TERRY LEFTON
Staff writers
Published July 28, 2008 : Page 04
Conventional wisdom was that a unified open-wheel racing series would
result in a more valuable media property. But five months after the
IRL and Champ Car joined together, the series is seeing what has been
its biggest asset =97 media rights =97 struggling to maintain value.
Both incumbent partner ABC/ESPN and suitor Fox Sports have told the
circuit that they are interested in broadcasting only the Indianapolis
500. But the IRL is trying to sell a package that includes at least
four other races for broadcast as well.
ESPN and Fox also have told the IRL that they would not pay the same
rights fee that the IRL now gets from the Disney companies, about $10
million a year.
ESPN holds the rights for next year, but has given the IRL the green
light to shop them. ESPN executives say they lose money on the deal,
which has ABC broadcasting six races in addition to the Indianapolis
500, with the rest of the 17-race series going to ESPN or ESPN2.
ESPN has been pitching the IRL on a different model, possibly based on
revenue sharing. So far, the IRL is not interested in such an
arrangement.
While Fox has had some discussions with the series, Versus has shown
the most interest in obtaining a package, which would not include the
marquee races, according to several sources.
Meanwhile, the IRL continues its search for a title sponsor, which it
needs to add support and credibility to its TV efforts. Sources said
that several companies had looked at the deal, including William Rast
Jeans, Kodak and Subway, some beverage companies, as well as a company
from the financial sector. Izod also considered it before signing on
as the official apparel sponsor.
The original asking price for title rights was close to $10 million
per year, but sources said it could now be had for $4 million to $5
million, with an additional seven-figure media commitment.
=93They have to get away from selling themselves against NASCAR and be
sold as more of a lifestyle play that can deliver and win the best
demos in its time slot,=94 said Chris Lencheski of motorsports agency
Ski & Co., New York. =93If they do that and head for strategy where IRL
can be seen on any screen any time, and it is reasonably priced, then
they=92ll have something very salable.=94
Staff writer Michael Smith contributed to this report.
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July 28, 2008 : SportsBusiness Journal
On Jul 30, 6:10=A0pm, abc123nos...@iquest . net (Jeff) wrote:
> I've been waiting for the story to hit the IndyStar . com or IndyCar . com
> websites, but so far nada...
>
> Yesterday, however, on the Kravitz and Eddie show on 1070 AM, they said t=
hat
> the IRL is in negotiations with several networks for next year's TV deal =
and
> that things weren't going so well. =A0Apparently, no network is willing t=
o pay
> for the rights to broadcast any of the IRL races outside of the Indy 500.=
=A0
> That inlcudes ESPN.
>
> Does anyone have any more information on this?
>
> Jeff
>
> Email: abc123"nospam"@iquest . net - remove the "nospam"