"Wide Open Coverage" returns!
From http :// jayski,com /cupnews.htm
Top Sponsors Fuel the Return of TNT's 'Wide Open Coverage': TNT
announced its full lineup of sponsors for this year's highly-touted
Wide Open Coverage race telecast, which will air once again during the
primetime Coke Zero 400 race from Daytona International Speedway on
Sat., July 5th. The ten national sponsors, which matches last year's
sponsorship commitment, featured in this year's innovative telecast
include Coke Zero, Coors Light, HP, Papa John's, Sprint, Subway,
Toyota, US Army, Viagra and Warner Bros. TNT's exclusive Wide Open
Coverage telecast is a groundbreaking television presentation format
that provides continuous race coverage free of national commercial
breaks and features 22% more unobstructed race action than that of a
standard telecast by using a letterbox widescreen format. In place of
the national ads, the telecast features a variety of animated sponsor
messages, unique branded content and distinct on-screen graphic
elements. Wide Open Coverage debuted on TNT during the 2007 Daytona
400 race and showcased extended non-stop green flag racing, missing
only three laps of green flag racing. The network's race coverage
begins at 6:30pm/et with the NASCAR Live pre-race show hosted by Marc
Fein with analysts Kyle Petty and Larry McReynolds, followed by the
Allstate Countdown to Green at 7:30pm/et with Bill Weber, Wally
Dallenbach and Petty with reports from pit reporters Marty Snider,
Matt Yocum, Ralph Sheheen and Lindsay Czarniak. The race will begin at
8:00pm/et with a brief Wide Open Coverage introduction by Sprint Cup
Series drivers Tony Stewart, Jamie McMurray and Greg Biffle. (Turner
Sports PR) (6-30-2008)
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