Jack and his wife Rita had their first child, and history had been made. They named their first chil

Jack and his wife Rita had their first child, and history had been made. They named their first chil

Jack and his wife Rita had their first child, and history had been
made. They named their first child Michele, hence the name of the
company. At first they created children's watches so their daughter
had a way to tell the time. These watches were exuberant, bright and
full energy. Much to Jack and Rita's surprise, these children's
watches was a hit.

The success they had from the children's line caught their attention.
They began contemplating on whether or not they should start building
a brand. It was in Miami that the family decided to launch the company
and their MW collection. In 2000, the third generation of Barouh's
joined the company. In 2002, Michele and Jeremy Barouh followed and
the company was going strong.

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