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How Starbucks' growth destroyed brand value
How Starbucks' growth destroyed brand value
"Founder and CEO Howard Schultz had a great concept, and it
worked for a while. But too many new stores and diverse
products changed the experience..."
Harvard Business Publishing: http :// easyurl,net /6c028
"Founder and CEO Howard Schultz had a great concept, and it
worked for a while. But too many new stores and diverse
products changed the experience..."
Harvard Business Publishing: http :// easyurl,net /6c028
Re: How Starbucks' growth destroyed brand value
On Jul 11, 6:32 pm, Dave U. Random <anonym...@anonymitaet-im-
inter,net > wrote:
> "Founder and CEO Howard Schultz had a great concept, and it
> worked for a while. But too many new stores and diverse
> products changed the experience..."
>
> Harvard Business Publishing: http :// easyurl,net /6c028
THIS IS a great link. hard to find an argument with this assessment
dave
On Jul 11, 6:32 pm, Dave U. Random <anonym...@anonymitaet-im-
inter,net > wrote:
> "Founder and CEO Howard Schultz had a great concept, and it
> worked for a while. But too many new stores and diverse
> products changed the experience..."
>
> Harvard Business Publishing: http :// easyurl,net /6c028
THIS IS a great link. hard to find an argument with this assessment
dave
Re: How Starbucks' growth destroyed brand value
The Harvard piece has an interesting perspective. It is a small
thing, perhaps, but Starbucks was not founded by Mr. Schultz. It was
founded by Gerald Baldwin, Gordon Bowker and Zev Siegl.
-Donald Schoenholt
The Harvard piece has an interesting perspective. It is a small
thing, perhaps, but Starbucks was not founded by Mr. Schultz. It was
founded by Gerald Baldwin, Gordon Bowker and Zev Siegl.
-Donald Schoenholt
Re: How Starbucks' growth destroyed brand value
On Jul 15, 10:59 pm, i840cof...@optonline,net wrote:
> The Harvard piece has an interesting perspective. It is a small
> thing, perhaps, but Starbucks was not founded by Mr. Schultz. It was
> founded by Gerald Baldwin, Gordon Bowker and Zev Siegl.
>
> -Donald Schoenholt
See, Don, just one more reason to write the book. Too much bad info
floating around out there about coffeedom.
Bernie
On Jul 15, 10:59 pm, i840cof...@optonline,net wrote:
> The Harvard piece has an interesting perspective. It is a small
> thing, perhaps, but Starbucks was not founded by Mr. Schultz. It was
> founded by Gerald Baldwin, Gordon Bowker and Zev Siegl.
>
> -Donald Schoenholt
See, Don, just one more reason to write the book. Too much bad info
floating around out there about coffeedom.
Bernie
Re: How Starbucks' growth destroyed brand value
On Jul 15, 11:59 pm, i840cof...@optonline,net wrote:
> The Harvard piece has an interesting perspective. It is a small
> thing, perhaps, but Starbucks was not founded by Mr. Schultz. It was
> founded by Gerald Baldwin, Gordon Bowker and Zev Siegl.
>
> -Donald Schoenholt
While Mr. Schultz was not the founder of Starbucks, is it not true
that he was the one who transformed a regional retailer of coffee
beans into the coffee shop expereince that Starbucks is today? An
interesting thought to ponder is: Would Starbucks be the same today
without Schultz? I suppose one could argue that Howard Schultz
founded the concept of Starbucks as a coffee shop selling espresso
based beverages.
Shane
On Jul 15, 11:59 pm, i840cof...@optonline,net wrote:
> The Harvard piece has an interesting perspective. It is a small
> thing, perhaps, but Starbucks was not founded by Mr. Schultz. It was
> founded by Gerald Baldwin, Gordon Bowker and Zev Siegl.
>
> -Donald Schoenholt
While Mr. Schultz was not the founder of Starbucks, is it not true
that he was the one who transformed a regional retailer of coffee
beans into the coffee shop expereince that Starbucks is today? An
interesting thought to ponder is: Would Starbucks be the same today
without Schultz? I suppose one could argue that Howard Schultz
founded the concept of Starbucks as a coffee shop selling espresso
based beverages.
Shane
Re: How Starbucks' growth destroyed brand value
On Jul 16, 2:36 pm, shane <shane.ol...@juno,com > wrote:
> On Jul 15, 11:59 pm, i840cof...@optonline,net wrote:
>
> > The Harvard piece has an interesting perspective. It is a small
> > thing, perhaps, but Starbucks was not founded by Mr. Schultz. It was
> > founded by Gerald Baldwin, Gordon Bowker and Zev Siegl.
>
> > -Donald Schoenholt
>
> While Mr. Schultz was not the founder of Starbucks, is it not true
> that he was the one who transformed a regional retailer of coffee
> beans into the coffee shop expereince that Starbucks is today? An
> interesting thought to ponder is: Would Starbucks be the same today
> without Schultz? I suppose one could argue that Howard Schultz
> founded the concept of Starbucks as a coffee shop selling espresso
> based beverages.
>
> Shane
you are 100% correct.
in the same way that Ray Kroc turned a greaseburger stand in San
Bernardino into McDonald's.
On Jul 16, 2:36 pm, shane <shane.ol...@juno,com > wrote:
> On Jul 15, 11:59 pm, i840cof...@optonline,net wrote:
>
> > The Harvard piece has an interesting perspective. It is a small
> > thing, perhaps, but Starbucks was not founded by Mr. Schultz. It was
> > founded by Gerald Baldwin, Gordon Bowker and Zev Siegl.
>
> > -Donald Schoenholt
>
> While Mr. Schultz was not the founder of Starbucks, is it not true
> that he was the one who transformed a regional retailer of coffee
> beans into the coffee shop expereince that Starbucks is today? An
> interesting thought to ponder is: Would Starbucks be the same today
> without Schultz? I suppose one could argue that Howard Schultz
> founded the concept of Starbucks as a coffee shop selling espresso
> based beverages.
>
> Shane
you are 100% correct.
in the same way that Ray Kroc turned a greaseburger stand in San
Bernardino into McDonald's.
