"Spunky Hussein Tuna" <spunkyhusseintuna@earthlink . net > wrote in message
news:CaKdnd_frY0NCYrVnZ2dnUVZ_umdnZ2d@earthlink . com ...
> Greasy Rider wrote:
>> A guy at a H-D dealership told me this morning that Harley had bought
>> Ducati. I've Googled it to death and all I can find is some gossip about
>> it but nothing dated after June 2007. There was nothing about it in the
>> last stock holders report.
>>
>> Anyone know the straight scoop?
>
> Yep. It was quite the rumor in the Ducati owner's world last fall. It's
> bullshit. It was based on a question that a European (IIRC) journalist
> asked the Ducati CEO at one of the Euro bike shows. It was more or less
> an idle question about Harley and Ducati merging and the Duc CEO said
> something about how there might be an interesting synergy between the two
> companies but that nothing was in the works in that direction at the
> present time. Folks parsed that in the most paranoid way possible and
> WahLah! rumors fly that Harley's buying Ducati.
>
> It isn't.
>
> There is a guy, however, who managed to graft a set of Duck heads on an
> Evo bottom end. I can't imagine how cool that sounds. And why Harley
> didn't license that technology from Ducati years ago.
Your point is very well made. Rumors aside, company's are bought today not
for their current business but for how their lifestyle mega-brand(s) can be
exploited. The MoCo's business profile has been to build the brand within
the parameters of company-made motorcycles and licensed products sold
primarily in their "licensed" stores. At an unusually cheap price due to a
devalued dollar and overall economic woes, the company must look attractive
to either private equity or foreign investment from as a pure brand play.
Harley-Davidson sheets @ Bed, Bath & Beyond? Stranger things have happened.
Seems like a silly example but just to make the point that the company is
susceptible to a takover, friendly or hostile.
And their price could very easily dip further.