Finally , Nikon named its image processor!

Finally , Nikon named its image processor!

There were Sony's Bionz, Lumix's Venus III and Canon Digic III image
processor engines. However, we never heard an official name of Nikon's
image processor engine..... until now. Nikon has finally announced its
new EXPEED image processor engine.

I guess Nikon does not want to be left behind by the competitors in
trying to entice the consumers with all of the fancy "engine" names to
remember by. It may be an advertisement gimmick, but it seems to be
working for the others.

Re: Finally , Nikon named its image processor!

On Sep 3, 8:26 pm, anira...@gmail . com wrote:

> ... new EXPEED image processor engine.

Sounds like EX (former) and PEE.

Re: Finally , Nikon named its image processor!

On Sep 3, 4:46 am, Beladi Nasralla <nasra...@yahoo . com > wrote:
> On Sep 3, 8:26 pm, anira...@gmail . com wrote:
>
> > ... new EXPEED image processor engine.
>
> Sounds like EX (former) and PEE.

Could be worse. I am still wondering about the marketing genius who
named the Wii.

Re: Finally , Nikon named its image processor!

cjcampbell wrote:
> On Sep 3, 4:46 am, Beladi Nasralla <nasra...@yahoo . com > wrote:
>> On Sep 3, 8:26 pm, anira...@gmail . com wrote:
>>
>>> ... new EXPEED image processor engine.
>> Sounds like EX (former) and PEE.
>
> Could be worse. I am still wondering about the marketing genius who
> named the Wii.
>
To be followed by the Wii Wii.....

My favorite bad photography trademark has to be Fuji's "Velvia" film. I
think they coined the word from "Velvet Media", but it sounds too much
like "Velveeta!"

Re: Finally , Nikon named its image processor!

George Mastellone wrote:
> cjcampbell wrote:
>
>> On Sep 3, 4:46 am, Beladi Nasralla <nasra...@yahoo . com > wrote:
>>
>>> On Sep 3, 8:26 pm, anira...@gmail . com wrote:
>>>
>>>> ... new EXPEED image processor engine.
>>>
>>> Sounds like EX (former) and PEE.
>>
>>
>> Could be worse. I am still wondering about the marketing genius who
>> named the Wii.
>>
> To be followed by the Wii Wii.....
>

Would the next be Little Piggie?

Re: Finally , Nikon named its image processor!

...

"No One" <aintnoway@blahblahblah . com > wrote in message
news:aj5uq4-ua2.ln1@gandalf.greycorner . com ...
> George Mastellone wrote:
>> cjcampbell wrote:
>>
>>> On Sep 3, 4:46 am, Beladi Nasralla <nasra...@yahoo . com > wrote:
>>>
>>>> On Sep 3, 8:26 pm, anira...@gmail . com wrote:
>>>>
>>>>> ... new EXPEED image processor engine.
>>>>
>>>> Sounds like EX (former) and PEE.
>>>
>>>
>>> Could be worse. I am still wondering about the marketing genius who
>>> named the Wii.
>>>
>> To be followed by the Wii Wii.....
>>
>
> Would the next be Little Piggie?

Re: Finally , Nikon named its image processor!

On Sep 3, 8:46 pm, Beladi Nasralla <nasra...@yahoo . com > wrote:
> On Sep 3, 8:26 pm, anira...@gmail . com wrote:
>
> > ... new EXPEED image processor engine.
>
> Sounds like EX (former) and PEE.

Also, EXPEED sounds to me like "expired". Not a good name for any high-
tech expensive product the sales of which are based on brand image !

Re: Finally , Nikon named its image processor!

aniramca@gmail . com wrote:
> There were Sony's Bionz, Lumix's Venus III and Canon Digic III image
> processor engines. However, we never heard an official name of Nikon's
> image processor engine..... until now. Nikon has finally announced its
> new EXPEED image processor engine.
>
> I guess Nikon does not want to be left behind by the competitors in
> trying to entice the consumers with all of the fancy "engine" names to
> remember by. It may be an advertisement gimmick, but it seems to be
> working for the others.
>

Well I thought I would be a smart ass and ask if people would not buy a
canon if it used a <photosmart,imageplus,photoperfect etc) processor.
But before committing to print, I checked each name against Google and
all these names were used. I then tried others and finally gave up.
Friends, it's bloody hard to find a name not already used by someone for
something or other, play with Google yourselves.
Dave Cohen

Re: Finally , Nikon named its image processor!

On Sep 3, 3:46 pm, Dave Cohen <u...@example . net > wrote:
> anira...@gmail . com wrote:
> > There were Sony's Bionz, Lumix's Venus III and Canon Digic III image
> > processor engines. However, we never heard an official name of Nikon's
> > image processor engine..... until now. Nikon has finally announced its
> > new EXPEED image processor engine.
>
> > I guess Nikon does not want to be left behind by the competitors in
> > trying to entice the consumers with all of the fancy "engine" names to
> > remember by. It may be an advertisement gimmick, but it seems to be
> > working for the others.
>
> Well I thought I would be a smart ass and ask if people would not buy a
> canon if it used a <photosmart,imageplus,photoperfect etc) processor.
> But before committing to print, I checked each name against Google and
> all these names were used. I then tried others and finally gave up.
> Friends, it's bloody hard to find a name not already used by someone for
> something or other, play with Google yourselves.
> Dave Cohen

In addition to the names already shown in the orginal thread, Pentax's
image processor engine is called PRIME (Pentax Real IMage Engine),
Olympus' engine is called 3-ASICs (Application Specific Integrated
Circuit), and Fuji has its own RP (Reap Photo) Pro Processor. I am
very sure that people will speak more about these "engines" in the
future when they are buying digital cameras. I guess Nikon won't be
left behind.

Re: Finally , Nikon named its image processor!

On Mon, 03 Sep 2007 14:10:50 -0700, aniramca@gmail . com wrote:

>On Sep 3, 3:46 pm, Dave Cohen <u...@example . net > wrote:

>Olympus' engine is called 3-ASICs (Application Specific Integrated
>Circuit)

I think you may have slightly the wrong end of the stick there - an
ASIC, in the elctronics industry, is just another name for a custom
built chip, usually with the client's logo stamped on the top. The
'3-ASICs' name would imply that the particular camera has 3 such chips
inside it.
See:
* en.wikipedia.org/wiki/Asic
--
Brendan Gillatt
w w w .brendangillatt.co.uk
GPG: 0xBACD7433

Re: Finally , Nikon named its image processor!

Brendan Gillatt wrote:
> On Mon, 03 Sep 2007 14:10:50 -0700, aniramca@gmail . com wrote:
>
>> On Sep 3, 3:46 pm, Dave Cohen <u...@example . net > wrote:
>
>> Olympus' engine is called 3-ASICs (Application Specific Integrated
>> Circuit)
>
> I think you may have slightly the wrong end of the stick there - an
> ASIC, in the elctronics industry, is just another name for a custom
> built chip, usually with the client's logo stamped on the top. The
> '3-ASICs' name would imply that the particular camera has 3 such chips
> inside it.
> See:
> * en.wikipedia.org/wiki/Asic

Just like CMOS is not an image sensor but a technology used to make
image sensors and millions of other types of chips. Your computer is
full of them and most CMOS chips are not image sensors but something
completely different.

Still people will say "a CMOS" when they mean an image sensor made in a
CMOS technology so for marketing purposes apparently calling an ASIC
ASIC seems to work for Oly even when there are millions of ASICs that
have nothing to do with image processing. ;-)

Sander

Re: Finally , Nikon named its image processor!

On Sep 2, 6:38 pm, Brendan Gillatt
<bren...@brendanREMOVETHISgillatt.co.uk> wrote:
> On Mon, 03 Sep 2007 14:10:50 -0700, anira...@gmail . com wrote:
> >On Sep 3, 3:46 pm, Dave Cohen <u...@example . net > wrote:
> >Olympus' engine is called 3-ASICs (Application Specific Integrated
> >Circuit)
>
> I think you may have slightly the wrong end of the stick there - an
> ASIC, in the elctronics industry, is just another name for a custom
> built chip, usually with the client's logo stamped on the top. The
> '3-ASICs' name would imply that the particular camera has 3 such chips
> inside it.
> See: * en.wikipedia.org/wiki/Asic
> --
> Brendan Gillattw w w .brendangillatt.co.uk
> GPG: 0xBACD7433

You are correct. Olympus' image sensor engine is called TruePic.
* en.wikipedia.org/wiki/TruePic

However, I thought I recall that saw about 3-ASIC being mentioned in
Olympus website for their image processor in their earlier pro DSLR
E-1. But I could be wrong.

Re: Finally , Nikon named its image processor!

On Sep 3, 2:10 pm, anira...@gmail . com wrote:
> On Sep 3, 3:46 pm, Dave Cohen <u...@example . net > wrote:
>
>
>
> > anira...@gmail . com wrote:
> > > There were Sony's Bionz, Lumix's Venus III and Canon Digic III image
> > > processor engines. However, we never heard an official name of Nikon's
> > > image processor engine..... until now. Nikon has finally announced its
> > > new EXPEED image processor engine.
>
> > > I guess Nikon does not want to be left behind by the competitors in
> > > trying to entice the consumers with all of the fancy "engine" names to
> > > remember by. It may be an advertisement gimmick, but it seems to be
> > > working for the others.
>
> > Well I thought I would be a smart ass and ask if people would not buy a
> > canon if it used a <photosmart,imageplus,photoperfect etc) processor.
> > But before committing to print, I checked each name against Google and
> > all these names were used. I then tried others and finally gave up.
> > Friends, it's bloody hard to find a name not already used by someone for
> > something or other, play with Google yourselves.
> > Dave Cohen
>
> In addition to the names already shown in the orginal thread, Pentax's
> image processor engine is called PRIME (Pentax Real IMage Engine),
> Olympus' engine is called 3-ASICs (Application Specific Integrated
> Circuit), and Fuji has its own RP (Reap Photo) Pro Processor. I am
> very sure that people will speak more about these "engines" in the
> future when they are buying digital cameras. I guess Nikon won't be
> left behind.

Oh great. Then Pentax can call all their 'digital' lenses PRIME
lenses...

Re: Finally , Nikon named its image processor!

On Sep 3, 1:46 pm, Dave Cohen <u...@example . net > wrote:
> anira...@gmail . com wrote:
> > There were Sony's Bionz, Lumix's Venus III and Canon Digic III image
> > processor engines. However, we never heard an official name of Nikon's
> > image processor engine..... until now. Nikon has finally announced its
> > new EXPEED image processor engine.
>
> > I guess Nikon does not want to be left behind by the competitors in
> > trying to entice the consumers with all of the fancy "engine" names to
> > remember by. It may be an advertisement gimmick, but it seems to be
> > working for the others.
>
> Well I thought I would be a smart ass and ask if people would not buy a
> canon if it used a <photosmart,imageplus,photoperfect etc) processor.
> But before committing to print, I checked each name against Google and
> all these names were used. I then tried others and finally gave up.
> Friends, it's bloody hard to find a name not already used by someone for
> something or other, play with Google yourselves.
> Dave Cohen

It is a sad fact of marketing that coming up with an original new name
is almost impossible. Virtually every pronounceable combination of
letters has been trademarked.

Re: Finally , Nikon named its image processor!

<aniramca@gmail . com > wrote in message
news:1188818799.915484.160260@r29g2000hsg.googlegroups . com ...
> There were Sony's Bionz, Lumix's Venus III and Canon Digic III image
> processor engines. However, we never heard an official name of Nikon's
> image processor engine..... until now. Nikon has finally announced its
> new EXPEED image processor engine.

How is this name useful to consumers, I wonder. Are people still impressed
by unknown terms?

I don't see automobile manufacturers publishing names of their engine
management computers.