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The Worst Products In The World?
Consumers International recently announced the results of its
International Bad Products Award. The “winners” of 2007 include:
Coca-Cola, for marketing its bottled tap water (Dasani) as something
that is vastly superior to the water out of your tap
Kellogg’s, for marketing sugary, salty, junk food to children, with
the message that these foods can give you amazing physical attributes
Mattel, for stonewalling US congressional investigations and avoiding
responsibility for the global recall of 21 million toys tainted with
lead; one containing more than 200 times the permitted amount of lead
But the “grand prize” this year went to Takeda Pharmaceuticals, for
advertising sleeping pills to children. By using “reminder ads” (a
slick loophole that allows companies to advertise without mentioning
side effects), they were able to advertise their sleeping aid Rozerem,
using images of children, classroom settings, and school buses, and
using the reference of “Back to school” – all without ever having to
mention ANY of the many side effects of this drug, or the fact that
the safety of Rozerem for pediatric or adolescent use has never been
established.
Amazingly, a spokesman for the company previously stated that no one
at Takeda was responsible for putting this ad on TV… “To date our
preliminary review of the situation indicates that no one internal to
Takeda was involved in the approval, release, or broadcast of the
advertisement in question,” Matt Kuhn told Bloomberg News.